Well, quite a bit apparently and increasingly a great deal to do with perception.
Recently, there has been some heated discussion at our regional group meetings concerning a possible name change for our groups.
As most of you will be aware, our provincial affiliate re branded themselves from Ontario Field Naturalists to Ontario Nature some years ago.
Beyond simply an easier and perhaps catchier title, the name also reflected the organizations’ expanded role in environmental concerns, working as a concerned voice with various government agencies.
Increasingly, as environmental issues come to the fore, the organization has had to expand its’ role to adapt and deal with these issues on many levels.
If we look back on our own history, we have noted that the Saugeen Field Naturalists have also been involved in several issues that brought the group beyond the perceived role of field study or observation.
At our own board level, we have noted some feedback from potential new members that the “field naturalists” inclusion in our name has been slightly intimidating in the sense that it it implies a certain level of qualification that many feel is beyond their capabilities. This is beyond the inherent confusion between naturalist and naturist. As noted, especially in this weather, we tend to keep our clothes on.
As membership declines, we are also interested in a “friendlier” profile that as well, redefines our expanded role as we move into the future. As an example, is Saugeen Nature an accurate representation of who we are as a group ? Are there other suggestions ?
This discussion will continue and any and all comments would be appreciated.
Drop me a note at doug.lonsdale@gmail.com
